Fama’s AI Academy: Understanding AI Basics - What is Artificial Intelligence?

The Crash Course Every HR, Talent, and Business Leaders Needs to Unlock the Potential of AI

What is AI?

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AI, or artificial intelligence, at its core is a way to try to get computers to think like people. It refers to the development of computer systems designed to simulate human intelligence. Essentially, it enables machines to perceive, understand, and respond to their environment and the data they receive, with the ultimate goal of solving problems in ways similar to human thought processes.

One common example of AI in action is the recommendation engines used by e-commerce platforms. These systems analyze your behavior—such as the products you browse or purchase—and use this information to predict and suggest items you are likely to be interested in. Over time, the AI learns from your interactions, refining its recommendations to align with your preferences. This is just one straightforward application of artificial intelligence in our daily lives.

Your Instructor

Brendten Eickstaedt is the Chief Technology Officer at Fama Technologies, where he leads the company’s technical and product vision, revolutionizing online screening and behavior intelligence with AI-powered solutions. With over 25 years of experience in software development, Brendten specializes in designing intelligent systems that integrate machine learning, data mining, and advanced software architecture to tackle complex workplace challenges.

A recognized expert in artificial intelligence, Brendten has a proven record of delivering innovative, AI-driven products that create tangible business value while addressing real-world problems. Prior to joining Fama, he served as Vice President of IT Innovation and Delivery at Petco, where he advanced intelligent software systems and enterprise solutions.

As an AI course instructor, Brendten leverages his deep expertise, leadership, and technical insight to provide actionable guidance on machine learning, software design, and the transformative power of AI in today’s digital economy.