Fama Technologies Granted U.S. Patent on Foundational AI-Powered Social Media Screening Technology
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Influencer Vetting

You hire influencers to build your brand, not break it. But a single influencer scandal can put your brand in hot water, and lead to public backlash, lost customers, and even boycotts. Most marketers and agencies believe their current vetting is enough. But follower counts and post sentiment alone are unlikely to alert you of a past racist post, problematic video, or an undisclosed relationship with your biggest competitor. Some of the world's largest beauty, tech, and social media brands rely on Fama to vet influencers, so their teams can focus on campaign success, not damage control.

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The Data Behind Influencer Decisions

47%

of influencers show signs of misconduct

14,000

influencers screened by Fama

30

acts of misconduct per influencer on average

You already validate a creator’s audience. Who validates the creator as a person?

If you use an Influencer Marketing solution like HypeAuditor, Traackr, or CreatorIQ, keep them. They're good at showing real reach, bot detection, and inflated engagement. But, when a partnership makes headlines, it's rarely the follower count that caused it.

Those tools validate the audience. Fama validates the person. We review a creator's full public history across text, image, and video to help you understand whether you should sign your next influencer contract. It's a different job, working alongside the influencer marketing tools you already use.

Tap into the creator economy by hiring the right influencers

As an industry valued at $32 billion in 2025, influencer marketing is a valuable tool. Marketers work with macro and micro influencers and content creators to boost their brands and engage new audiences. But as some businesses have learned, finding the right influencers to partner with can be tricky.

The risky moment is never in the highlight reel

Most influencer vetting is a 30-minute scroll through a grid and a follower count. In fact, over half of marketers spend 30 minutes or less vetting a creator. That scroll doesn't reach the 40-minute vlog where everything's fine until minute 8, and it doesn't reach back to 2016.

Creator scandals follow a pattern: the content is old and public, and someone screenshots it the week your campaign launches. Fama's influencer screening reviews a creator's complete public history across text, image, and video against your brand standards, and hands you a report in 1 business day.

The benefits of social media screening for thorough influencer vetting

Identifying creators who share problematic content before a partnership is finalized protects your brand reputation and gives your team peace of mind. Without a trusted influencer vetting tool, you risk asking the wrong creator to represent your brand. It’s easy to see why some of the world's largest beauty, tech, and social media brands trust Fama to vet their influencers.

With Fama's influencer vetting and social media screening solutions, you get:

Values-Based Vetting

Screen creators against the standards your brand actually holds, not just a follower count or sentiment score

Faster Decisions

Move on new creators without pulling your team into days of manual research

Defensible Process

Documented vetting you can point to if a partnership is ever questioned — the record risk and corporate comms teams want on hand

You made a promise. Can you enforce it?

Your brand has published values. The platforms you work with have creator codes of conduct. Every contract has a morals clause. Each one is a promise to review what creators say and do, on-platform and off.

But those standards are rarely verified before signing. A morals clause only works after the damage is done. And keeping the promise gets harder as you collaborate with more creators, because no team can manually review that much history.

Closing that gap is what Fama does: real enforcement before you sign a creator, and real enforcement every day after.

What influencer vetting actually catches

47% of influencers Fama has vetted revealed some kind of misconduct. From hate speech, to harassment, to illegal activity, and threats of violence, Fama surfaces social media misconduct across over 10,000 public online sources.

Doritos learned this the hard way when a new brand ambassador's old posts promoting violence and pedophilia came to light after the partnership began. Doritos had to end the campaign and move quickly to prevent a brand crisis. The content was public the whole time, but no one looked before the campaign launched.
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What is influencer vetting?

Influencer vetting is the process of analyzing a creator's public online presence and social media behavior across text, image, and video to identify high-risk behavior, online misconduct, and values misalignment before a partnership.

Why your influencer marketing strategy needs it

Influencer marketing is a powerful way to reach new audiences through the trust creators have built with their followers. But a creator's history travels with them, and it can damage your brand reputation overnight.

Influencer vetting on public social media protects your brand reputation, reduces the risk of public backlash and bad press, and keeps campaigns focused on results, not damage control. You can’t see everything a creator has ever posted; Fama’s influencer vetting tool can fill in the gaps.