How Good Social Media Can Help You Land the Job

Social media screening has become a standard part of the recruiting process, with 60% of employers now using it to vet potential candidates, according to a recent CareerBuilder survey. However, this screening isn’t just about finding red flags. In fact, many hiring managers are searching for positive information that might encourage them to hire a candidate.

The truth is, what you post on social media can help you just as much as it can hurt you. While inappropriate photos and offensive comments are common reasons candidates might be passed over (49% of the time, according to the survey), recruiters are also looking for signs of professionalism and a genuine personality that fits the company’s culture. Honesty, professionalism, and alignment with company values are key traits employers seek online.

If you’re a job seeker, it’s important to manage your online presence. Clean up anything that might raise concerns—such as inappropriate photos or inflammatory posts—and highlight positive aspects of your life, like volunteer work or participation in community events. Your social media presence is part of your modern resume, so make sure it reflects the best version of yourself.