Fama’s AI Academy: Understanding AI Basics - What is Machine Learning?

The Crash Course Every HR, Talent, and Business Leader Needs to Unlock the Potential of AI

What is Machine Learning?

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Machine learning is a subset of artificial intelligence (AI) that focuses on enabling machines to learn from data and improve their performance over time without being explicitly programmed for every specific task.

At its core, machine learning involves developing algorithms that process large datasets to identify patterns and make decisions or predictions. For example, to predict the weather, a machine learning model would be fed a vast amount of historical weather data. By analyzing this information, the algorithm can learn to recognize patterns and relationships, which it can then apply to forecast future weather conditions based on similar data.

This process mirrors how humans might analyze data to identify trends, but machine learning excels in handling and processing massive datasets that would be overwhelming for humans. Ultimately, machine learning empowers systems to make predictions, categorize information, and generate actionable insights based on the patterns and correlations it identifies.

Your Instructor

Brendten Eickstaedt is the Chief Technology Officer at Fama Technologies, where he leads the company’s technical and product vision, revolutionizing online screening and behavior intelligence with AI-powered solutions. With over 25 years of experience in software development, Brendten specializes in designing intelligent systems that integrate machine learning, data mining, and advanced software architecture to tackle complex workplace challenges.

A recognized expert in artificial intelligence, Brendten has a proven record of delivering innovative, AI-driven products that create tangible business value while addressing real-world problems. Prior to joining Fama, he served as Vice President of IT Innovation and Delivery at Petco, where he advanced intelligent software systems and enterprise solutions.

As an AI course instructor, Brendten leverages his deep expertise, leadership, and technical insight to provide actionable guidance on machine learning, software design, and the transformative power of AI in today’s digital economy.