Fama announces New Instagram Reels as a Source Feature!

We’ve got news! Fama is excited to announce the launch of Instagram Reels as a Source! 

Instagram is one of the largest social media platforms in the world available in 226 countries with over 60% of U.S. adults having a profile. It’s also the most popular among Millennials and Gen Z. These digital natives make up 50% of the workforce – and will grow to 75% of the workforce in the next 5 years. 

Instagram started out as an image-based platform before investing heavily in video content, Reels, in 2020, in response to TikTok’s rapid global expansion. Since then, the Reels feature quickly scaled. It’s estimated there are 1 billion Reels published to date.

It’s no surprise that 82% of HR and Talent Acquisition leaders say screening video content for misconduct is important, and 56% consider screening Reels is a must-have.  As companies look for comprehensive screening of present and future workforces, Reels is an important source across industries, roles, and use cases. 

Fama Plus with Reels enables customers to screen for misconduct where candidates share their lives, today and in the future.

• Future of Social Media is Video: Instagram’s 2.5 billion users have published 1 billion Reels to date! 60% of adults have Instagram, and they spend more than 30 minutes per day on the platform. Customers can now capture any video content on the platform that showcases signals of misconduct. 
• Reduce Your Risk of Misconduct: Fama compliantly screens Reels video content for 8 different types of workplace misconduct like extreme behaviors, sexual misconduct, and illegal activities that are detrimental to the workplace, reducing risk and improving quality of hire.
• Saves 25 Hours of Screening: The Reels screening feature allows talent acquisition teams to save as much as 25 hours per profile! These time savings add up and shrink candidate screening time translating into real dollars saved.

To add our new premium source to your existing Fama Plus solution simply reach out to your Account Manager or fill out the form below. If you would like to learn more about Fama’s online screening with Reels as a premium source, click the link below, complete the form and a Fama team member will be in touch.