Screening Misconduct in Video: Fama Now Covers TikTok, Instagram, and YouTube

By 2030, digital natives will make up 75% of the workforce. These younger professionals bring not only their digital fluency and education but also new ways to interact, including how they learn, communicate, and share. Today, most of these connections happen online, and increasingly, through video.
The last five years have seen video content dominate the internet. In 2019, 73% of all internet traffic came from video. By 2022, that number soared to 82%. And the shift continues to accelerate. As younger generations lead the charge into more immersive, video-driven platforms and become the majority of the workforce, employers must keep pace. Video is here to stay, and it’s becoming central to the workplace risk conversation.
The Impact of Misconduct on Video
When employees post videos that demonstrate biased or dangerous behavior, violate privacy, or threaten others, organizations face real consequences. Public risk grows when company or customer information is mishandled, employees encourage or celebrate violence, or harmful views go viral.
Recent incidents highlight just how severe this can be. In Santa Barbara, eight healthcare workers lost their jobs after a TikTok showing them mocking patients and breaching privacy went viral. At the NYFD, an Assistant Commissioner was dismissed after training footage depicting minority children in a negative, controversial light was made public. There’s also the example of the Astronomer CEO and CHRO whose inappropriate public conduct at a Coldplay concert became a social media spectacle.
As workplace misconduct increasingly plays out in public, both inside and outside the workplace, employers need proactive, reliable ways to surface risks before they spiral into reputational crises. In a 2023 Fama study, 82% of HR leaders said screening video content for misconduct is important. That’s exactly where Fama makes a difference.
Fama Expands Video Screening: Now Including Comprehensive YouTube Coverage
Fama is excited to announce comprehensive YouTube coverage. With comprehensive YouTube coverage, customers can now compliantly screen full-length videos and Shorts for misconduct on the world’s second-largest social media platform.
Fama empowers employers worldwide to spot public risks sooner, act quickly, and maintain safer, higher-integrity workplaces across all the major video-first sources: YouTube, TikTok and Reels.
What You Need to Know About Screening Video for Misconduct
Fama began screening social media videos for misconduct in 2024, starting with TikTok, then Instagram Reels, and now full-length YouTube videos and Shorts. This strategic expansion allows employers to mitigate risk across text, images, and video on the platforms where today’s workforce lives. Here’s why that matters.
Comprehensive YouTube Coverage
YouTube is the world’s second-largest social network, with over 2.9 billion users and more than 500 hours of video uploaded every minute. No organization can track all that manually, but Fama’s AI-powered solution can. We screen both full-length YouTube videos and Shorts for eight categories of workplace misconduct:
- Threats
- Violence
- Crime
- Trolling / Online Harassment
- Intolerance
- Illegal drugs
- Cannabis
- Sex
With Fama’s comprehensive YouTube screening, employers get a clear, compliant, and actionable view into an individual’s public video activity. This enables more informed decisions, early identification of emerging risks, and a stronger, safer workplace.
TikTok as a Source
TikTok now reaches over 1.1 billion users, with the average user spending 95 minutes daily on the app. This volume makes it a critical lens into public behavior. A 2023 Fama study found that more than half of HR leaders identified TikTok screening as a must-have tool.
Why? Because just like any social platform, TikTok content can expose risks like violence, illegal activity and fraud, or displays of intolerance and harassment. With Fama’s screening capabilities on TikTok, employers can surface warning signs of misconduct quickly and compliantly. By automating these screenings, what would normally take someone 96 hours of screening can be done in minutes, freeing your team to recruit and manage talent more efficiently.
Instagram Reels as a Source
Instagram has evolved from photo-sharing to a short-form video powerhouse, now the third-largest platform globally with 3 billion active users. Reels, its dynamic video format, reach 726 million users and comprise 35% of all time spent on Instagram. Every day, Reels are played over 140 billion times across Instagram and Facebook.
For employers, this creates both opportunity and risk. Misconduct broadcast through Reels by employees or anyone representing the company carries the potential to affect brand reputation and workplace culture. Fama screens all Instagram Reels for the same eight critical categories of misconduct, delivering insights that help align your workforce with your values and business goals.
Why Social Media Video Screening Matters
Misconduct rarely announces itself first. It’s recorded, shared, and viral online long before HR ever hears about it. And it’s increasingly putting employers, their people, culture, and bottom line at risk.
Research shows that misconduct is contagious. Harvard Business Review found that financial analysts are 37% more likely to act out if a colleague has a history of it. For today’s always-online workforce, this effect is amplified: billions of videos posted daily can influence behaviors quickly, and a single viral video can shape your brand narrative in an instant.
Take the recent example of footage from the Charlie Kirk shooting, which spread instantly across platforms, inciting both widespread concern and, unfortunately, celebration of violence. Employers were left to react after the fact, underlining the urgent need for proactive screening and early intervention.
Screen Proactively with Fama: Protecting Every Stage of Employment
Workplaces are no longer confined to physical spaces; they’re digital, reflecting where we work, interact, and share. Today’s volume and velocity of video demands a screening solution that is fast, comprehensive, and compliant. That’s why over 95% of global background screeners partner with Fama for social media misconduct checks.
Fama is a critical layer of protection, delivering:
- Compliant screening: Our AI-powered technology complies with FCRA, EEOC, PIPEDA, and GDPR guidelines. We exclusively screen publicly available content, ensuring that the process is ethical and compliant. Fama surfaces job-relevant misconduct and removes protected class information from reports, reducing bias and protecting your organization from liability. And, we do this across text, image, and video.
- Accuracy and insight: Fama’s AI is continuously trained to understand the nuances of online behavior. We analyze and flag content for eight types of misconduct, and our team of trained analysts provides a final layer of human review. This combination of AI and human oversight ensures you receive the most accurate and actionable insights possible. Our audits show over 90% accuracy, aligning us with best-in-class AI standards.
- Comprehensive coverage: Fama screens over 10,000 online sources as well as major and emerging social media platforms, ensuring comprehensive screening coverage. Additionally, we support screening throughout the employee lifecycle, from pre-hire to offboarding, to surface new risks as early as possible. Misconduct isn’t limited to a single point in time, and neither is your protection.
The future of video and social media is only accelerating. Partnering with Fama gives you clarity and control to proactively spot, resolve, and prevent risk so that you can build a safe, productive, and profitable organization.
Ready to see how Fama’s video screening can help you? Learn more about screening for misconduct on YouTube and beyond here.
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